How to encourage your staff and optimize short team meetings during busy[...]

The boundaries you need to set when working with family.... Earlier in the year, a young shop owner posted a question on

Effectively using social media to market in our world’s new climate.  Many owners in small towns around the Midwest have 

The first thing to know about Jonnie Wright is that he does his homework. When MWACA Magazine first spoke to 

A new customer walks into your shop. She heard from her coworker that you do

“Every shop’s goal is to have generations of growth,” says Jennifer Filzen, owner and operator of Rock Star Marketing.  

Every year for over 20 years Rick Hughlett makes the investment to get his large team to VISION.  Come each March, 

Joe Sevart is ready to have some wine, tap his foot to some country music on the deck and spend more time with his wife 

Every new customer is wary of subpar repairs and overbilling. How do you overcome that and break the old 

Rick White begins and ends most days the same way: reading a book.  “I’ve got a 

Quality service writing focuses on the customer – not the car.  Talking is exhausting,” Maylan Newton says, with a 

To Mark Kiser, shop culture is a mountain that can only be climbed, never