WHAT DO A PUNCTURED OIL COOLER, the city police, the attorney general and the FBI all have in common? They were all involved in a wild claim in my shop last year. A customer had their[...]

LIKE ANY ORGANIZATION OR BUSINESS, MWACA Magazine runs on strong internal communication. For a quick behind the scenes look, each magazine story is assigned out[...]

As far as the Colorado market goes, the impact of COVID gets less and less with each passing day. Many shops had a massive dip at the onset, but I hear a lot of positivity from talking to[...]

After over 40 years, Rick Hughlett is passing over his responsibilities to his motivated son-in-law and retiring from his $8 million shop. When you call Rick’s Automotive (Springfield, Mo.) and get put on[...]

In a year loaded with the sorts of numbers nobody wants to see, here’s a score to rejoice about: MWACA Members 2, COVID 0. That’s not to say there’s more to the story; there is, from[...]

MARKETING IS ALL ENCOMPASSING, from advertising materials, to a shop’s social media presence, to the design of a waiting room. But one factor of marketing that is often overlooked—particularly in the[...]

AT THE TIME OF WRITING THIS LETTER, we have just finished a very successful Virtually VISION conference. We had superb live training; we had a lobby to meet up with old friends and[...]