I AM HONORED to address you as the first female president of the Midwest Auto Care Alliance (MWACA). As a founding member, my passion and focus mirrors our association's. In my first letter[...]

SEPTEMBER 2023 MARKS THE END OF MY TERM as your MWACA President. Serving you through the past two terms (four years) has been an honor. They say time flies when you are having fun, which is true in this case. Looking back[...]

AS AN INDIVIDUAL, YOUR BRAND IS YOUR ACTIONS. It is defined by what you say and how you express yourself. How you dress and present yourself can also tell others who you are. As a shop owner or service technician, your brand is defined by your ASE[...]

WITHIN THE PAST FEW MONTHS I've noticed that many MWACA members' and other shop owners' worries are very different from what they used to be. Most shop owners' concerns before 2020 dealt with topics like finding time for training[...]

WE CAN ALL AGREE THE WORLD WE LIVE IN POST-2020 is a little different to navigate than before. Several things have changed, some for the better, some questionable. One thing that did not recover was the workforce. No, this is not[...]

DO YOU KNOW THE OLD SAYING "RIGHT PERSON... WRONG SEAT"? This topic was brought up in two separate but recent conversations I had. And since it was "top of mind," this compelled me to make it the topic of[...]

ALL SPORTS HAVE LEGENDS. In baseball, we have players like Babe Ruth, Reggie Jackson, and Mickey Mantle. Football has Joe Montana, Payton Manning, Kurt Warner, and that one guy that played for the NE Patriots and then went to play for[...]

IN THE COLD WINTER MONTHS, we crank up the heat and work inside where it is warm. In the summer, we turn on the A/C and work at a comfortable level. We very much enjoy the[...]

“STAY  LOOSE,  FOCUSED,  AND  FLEXIBLE.  Relax but keep your feet planted and head down.”  Those were the terms we found most helpful during our[...]

IMAGINE A TWO-PERSON MOM-AND-POP SHOP. He is the wrench and she takes care of the office, helping out as she can in the shop. One Sunday afternoon, doing some yard work, he gets injured trimming a tree. Her priority is[...]

2021 is here, and 2020 has finally come to a close. What are we in for next? What challenges will we[...]

We were stuck and the clock was running! With the help of some brilliant game players, we managed to solve[...]