MWACA Moments

Friday, July 31, 2020 | August 2020

MWACA eXchange Online Training

As the coronavirus continues to upend life as we know it, MWACA members have adapted to share their most valuable insight, knowledge, and strategies. The MWACA eXchange is a valuable resource in which members share common challenges and exchange solutions to drive business and community forward. Check out page 9 for a list of upcoming training events.

“The topics that have been offered through the MWACA eXchange have been unique and helpful.”

–Rico Kotrous, H.I.S. Auto Care, Lincoln, NE

OTHER HIGHLIGHTS

Shop Owner Support (SOS) Group

Our Des Moines Shop Owner Support Group met at Gus Automotive to offer fresh perspectives of its shop workflow. The owner learned achievable and actionable items from his industry peers to help improve his shop.

SCAN TOOL PROFICIENCY

PRESENTED BY: Jeff Bly

SPONSORED BY: NAPA Autotech Training

“Jeff explains everything in common man’s terminology. I like that he is an active technician, is extremely easy to understand and I am able to relate to him. I enjoyed his explanations of fuel trim and calculating mass air flow without using a scope.”

–William Holmes, Style Automotive

SEARCH ENGINE OPTIMIZATION FOR AUTO REPAIR SHOPS

PRESENTED BY: Brian Walker

SPONSORED BY: Shop Marketing Pros

“Brian gave great information I have not heard from other resources.”

–Joel Lebron, Joel’s Automotive

REACTIVATING YOUR CUSTOMER BASE TO INCREASE CAR COUNT

PRESENTED BY: Ron Haugen

“Ron gave excellent ideas. I was not sure how I was going to track some of the promotions we are doing, but now I do. Thank you!”

–Lisa Ellis, Wyman Automotive

5 STEPS TO GET YOUR MESSAGE OUT QUICKLY WITH VIDEO

PRESENTED BY: Jennifer Filzen

SPONSORED BY: Rock Star Marketing

“For me, this training is highly informative. It is an area of our business that I have neglected, and this is helping us get started. Thanks, Jennifer.”

–Gene Pfahl, Gene’s Auto and Truck Service Inc.

A/C DIAGNOSTICS & REPAIR

PRESENTED BY: Jeff Bly

SPONSORED BY: NAPA Autotech Training

“It was highly informative, even though I have been teaching A/C for several years. I came away with several things I can pass on to my students.”

–Bernard Flucke, Molle Toyota

MARKETING WITHOUT PRICE

PRESENTED BY: Maylan Newton

SPONSORED BY: ESI

“Maylan had exceptionally good information. We were able to sit down and discuss with our service managers how to sell our store to the phone shoppers.”

–Bob Shanahan, Dupage Tire & Auto Center

UPCOMING MWACA EVENTS

CENTRAL MISSOURI

EVENT NAME: Dive Into Data from the Driver’s Seat

DATE: Tuesday, September 15

PRESENTED BY: Kevin Leiby

EVENT NAME: Advisor Mistakes and How to Avoid Them

DATE: Monday, October 26

PRESENTED BY: Rick White

DES MOINES

EVENT NAME: Why Price Doesn’t Matter

DATE: Tuesday, September 8

PRESENTED BY: Ron Haugen

EAST IOWA

EVENT NAME: Why Price Doesn’t Matter

DATE: Wednesday, September 9

PRESENTED BY: Ron Haugen

KANSAS CITY

EVENT NAME: Marketing: Back to the Basics

DATE: Thursday, September 10

PRESENTED BY: Ron Haugen

EVENT NAME: Customer Connection

DATE: Thursday, October 29

PRESENTED BY: Rick White

EVENT NAME: What Kind of Diagnostic Detective Are You?

DATE: Tuesday, November 17

PRESENTED BY: Jim Wilson

LAWRENCE & TOPEKA

EVENT NAME: Improving Your Road Test Procedure for Fuel Trim Diagnostics

DATE: Thursday, September 17

PRESENTED BY: Jim Wilson

EVENT NAME: Customer Connection

DATE: Thursday, October 29

PRESENTED BY: Rick White

EVENT NAME: Improving Communication Between Advisors and Technicians Roundtable

DATE: Thursday, November 19

SOUTHEAST IOWA

EVENT NAME: Hands-on Training for Today’s Difficult Assemblies

DATE: Thursday, September 17

PRESENTED BY: Hunter Engineering

EVENT NAME: Improving Communication Between Advisors and Technicians Roundtable

DATE: Thursday, November 19

SPRINGFIELD

EVENT NAME: Dive Into Data from the Driver’s Seat

DATE: Tuesday, September 22

PRESENTED BY: Kevin Leiby

EVENT NAME: Advisor Mistakes and How to Avoid Them

DATE: Tuesday, October 27

PRESENTED BY: Rick White

ST. LOUIS

EVENT NAME: Engine Performance Diagnostic Strategies

DATE: Tuesday, October 13

PRESENTED BY: Mark Ingram

WICHITA

EVENT NAME: Fundamental Alignments

DATE: Saturday, September 12

PRESENTED BY: Hunter Engineering

EVENT NAME: Training with Rick White

DATE: Wednesday, October 28

PRESENTED BY: Rick White

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