MWACA eXchange Online Training
As the coronavirus continues to upend life as we know it, MWACA members have adapted to share their most valuable insight, knowledge, and strategies. The MWACA eXchange is a valuable resource in which members share common challenges and exchange solutions to drive business and community forward. Check out page 9 for a list of upcoming training events.
“The topics that have been offered through the MWACA eXchange have been unique and helpful.”
–Rico Kotrous, H.I.S. Auto Care, Lincoln, NE
OTHER HIGHLIGHTS
Shop Owner Support (SOS) Group
Our Des Moines Shop Owner Support Group met at Gus Automotive to offer fresh perspectives of its shop workflow. The owner learned achievable and actionable items from his industry peers to help improve his shop.
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SCAN TOOL PROFICIENCY
PRESENTED BY: Jeff Bly
SPONSORED BY: NAPA Autotech Training
“Jeff explains everything in common man’s terminology. I like that he is an active technician, is extremely easy to understand and I am able to relate to him. I enjoyed his explanations of fuel trim and calculating mass air flow without using a scope.”
–William Holmes, Style Automotive
SEARCH ENGINE OPTIMIZATION FOR AUTO REPAIR SHOPS
PRESENTED BY: Brian Walker
SPONSORED BY: Shop Marketing Pros
“Brian gave great information I have not heard from other resources.”
–Joel Lebron, Joel’s Automotive
REACTIVATING YOUR CUSTOMER BASE TO INCREASE CAR COUNT
PRESENTED BY: Ron Haugen
“Ron gave excellent ideas. I was not sure how I was going to track some of the promotions we are doing, but now I do. Thank you!”
–Lisa Ellis, Wyman Automotive
5 STEPS TO GET YOUR MESSAGE OUT QUICKLY WITH VIDEO
PRESENTED BY: Jennifer Filzen
SPONSORED BY: Rock Star Marketing
“For me, this training is highly informative. It is an area of our business that I have neglected, and this is helping us get started. Thanks, Jennifer.”
–Gene Pfahl, Gene’s Auto and Truck Service Inc.
A/C DIAGNOSTICS & REPAIR
PRESENTED BY: Jeff Bly
SPONSORED BY: NAPA Autotech Training
“It was highly informative, even though I have been teaching A/C for several years. I came away with several things I can pass on to my students.”
–Bernard Flucke, Molle Toyota
MARKETING WITHOUT PRICE
PRESENTED BY: Maylan Newton
SPONSORED BY: ESI
“Maylan had exceptionally good information. We were able to sit down and discuss with our service managers how to sell our store to the phone shoppers.”
–Bob Shanahan, Dupage Tire & Auto Center
UPCOMING MWACA EVENTS
CENTRAL MISSOURI
EVENT NAME: Dive Into Data from the Driver’s Seat
DATE: Tuesday, September 15
PRESENTED BY: Kevin Leiby
EVENT NAME: Advisor Mistakes and How to Avoid Them
DATE: Monday, October 26
PRESENTED BY: Rick White
DES MOINES
EVENT NAME: Why Price Doesn’t Matter
DATE: Tuesday, September 8
PRESENTED BY: Ron Haugen
EAST IOWA
EVENT NAME: Why Price Doesn’t Matter
DATE: Wednesday, September 9
PRESENTED BY: Ron Haugen
KANSAS CITY
EVENT NAME: Marketing: Back to the Basics
DATE: Thursday, September 10
PRESENTED BY: Ron Haugen
EVENT NAME: Customer Connection
DATE: Thursday, October 29
PRESENTED BY: Rick White
EVENT NAME: What Kind of Diagnostic Detective Are You?
DATE: Tuesday, November 17
PRESENTED BY: Jim Wilson
LAWRENCE & TOPEKA
EVENT NAME: Improving Your Road Test Procedure for Fuel Trim Diagnostics
DATE: Thursday, September 17
PRESENTED BY: Jim Wilson
EVENT NAME: Customer Connection
DATE: Thursday, October 29
PRESENTED BY: Rick White
EVENT NAME: Improving Communication Between Advisors and Technicians Roundtable
DATE: Thursday, November 19
SOUTHEAST IOWA
EVENT NAME: Hands-on Training for Today’s Difficult Assemblies
DATE: Thursday, September 17
PRESENTED BY: Hunter Engineering
EVENT NAME: Improving Communication Between Advisors and Technicians Roundtable
DATE: Thursday, November 19
SPRINGFIELD
EVENT NAME: Dive Into Data from the Driver’s Seat
DATE: Tuesday, September 22
PRESENTED BY: Kevin Leiby
EVENT NAME: Advisor Mistakes and How to Avoid Them
DATE: Tuesday, October 27
PRESENTED BY: Rick White
ST. LOUIS
EVENT NAME: Engine Performance Diagnostic Strategies
DATE: Tuesday, October 13
PRESENTED BY: Mark Ingram
WICHITA
EVENT NAME: Fundamental Alignments
DATE: Saturday, September 12
PRESENTED BY: Hunter Engineering
EVENT NAME: Training with Rick White
DATE: Wednesday, October 28
PRESENTED BY: Rick White